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See how to accelerate your strategic goals with the right content, data, and expertise.

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From raising market awareness to advancing revenue growth goals, growing tech disruptors have a lot on their plates.

What Emerging Vendors are Saying

Awareness

We're not a household name; we need partners that can help convey the message and validate the position about our company and industry.

Positioning

One of the biggest challenges as a category creator is getting analysts to see the same market opportunities. How do they classify what we do? There’s no consistency in terms of category names.

Growth

There’s probably a lot more value we could unlock from research or analysts who are not necessarily within the service that we subscribe to. Silos are the biggest issue.

Strategy

I’m doing a lot of work with the VC Community and one of my key instructions to founders is to build their analyst relations team ASAP because of the value of analysts.

Storytelling

If you don’t have a POV, you aren’t a thought leader. We need feedback from analysts. It’s exploratory for our product and what we provide.

Introducing the IDC Accelerator Program

Custom-built to meet disruptive technology vendor's needs, IDC's flexible Accelerator program offers:

  • Analyst-made content to jumpstart your awareness and lead generation efforts
  • Access to a diverse set of IDC expert analysts and their advice to propel growth
  • A wealth of published data and research in your highest-priority area to guide strategic thinking
  • A Strategic Navigator committed to directing clients through their business goals and maximizing their success
  • Raise Awareness:
    Jumpstart Your Awareness with and Lead Generation with Ready-Made Content

    Use the IDC Analyst Brief to raise awareness of market or technology trends/predictions that address your audience's needs, and the analyst-featured Social Tile to inject the third-party validation your target buyers want into your marketing, lead generation, and revenue generation opportunities.

    Use the IDC Analyst Brief to raise awareness of market or technology trends/predictions that address your audience's needs, and the analyst-featured Social Tile to inject the third-party validation your target buyers want into your marketing, lead generation, and revenue generation opportunities.

    The IDC Analyst Brief is a 1000-word article-style analyst paper that discusses a vendor and product neutral topic that address the specific concerns and needs of your target audience. The social tile can be used to prmote your awareness materials.

    Contact IDC to Learn More
    Compete-Position-Grow:
    Gold-Standard Data and Research at Your Fingertips

    Harness IDC's published research and industry-leading data to shape your competitive positioning and growth opportunities.

    Harness IDC's published research and industry-leading data to shape your competitive positioning and growth opportunities.

    Receive unparalleled access to published data and research in your core market area. Choose from over 20 core research areas.

    Contact IDC to Learn More
    Strategy & Messaging:
    IDC's Analyst Roster Unlocked

    Consult with any of IDC’s 1100+ market experts 5 times per year to gain insight into competitive intelligence, market predictions, product evaluation, and more.

    Consult with any of IDC’s 1100+ market experts 5 times per year to gain insight into competitive intelligence, market predictions, product evaluation, and more.

    Gain a strategic advantage over the market by using IDC's extensive knowledge of channel/partner strategies and market forecast/outlooks and use this expertise to validate product and business strategies.

    Contact IDC to Learn More
    Storytelling & Navigate Opportunities:
    Consult with Your Strategic Navigator for Success

    Work with our seasoned technology experts to navigate and achieve your goals in partnership with IDC.

    Work with our seasoned technology experts to navigate and achieve your goals in partnership with IDC.

    Use your four strategic sessions with your Navigator to discuss high-level strategic initiatives, including market alignment, competitive positioning, ecosystem leverage, and brand messaging/storytelling for your diverse audiences.

    Contact IDC to Learn More

    Why IDC is the Right Fit for Growing Tech Vendors

    Partnering with an analyst firm is critical for innovative technology providers to advance their market awareness, grow lead generation efforts, and build third-party validation momentum. However, some analyst firms have rigid structures that impede rather than advance disruptors' growth. We are focused on offering you the flexible strategic relationship you need.

    Contact IDC Experts Now

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