rsssocialbusiness https://www.idc.com/rss/2811.do IDC RSS alerts rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=prUS46932620&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication IDC recently published a series of Industry Spending Guides that provide in-depth forecasts for spending on 3rd Platform technologies and Innovation Accelerators as well as traditional, 2nd Platform technologies. Research Press Release Wed, 14 Oct 2020 04:00:00 GMT rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US46878820&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Perspective contributes ideas and recommendations from analysts, clients, and event experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Marketing leaders have an opportunity to reimagine the role and delivery of events, digital, and content within their marketing portfolios. Marketing leaders must move beyond a "lift and shift" mode to reconfigure their in-person events due to COVID-19 and embrace the opportunity to reimagine their experiential customer engagement for the 21st century. </P><P>"Event marketers are energized by the surprising results of virtual events. I am inspired by the creative thinking to reimagine the event experience and maximize digital and content capabilities in new ways," says Laurie Buczek, vice president, CMO Advisory Practice. "This inflection point allows marketing to take a big leap toward better customer experiences, accelerated pipelines, and improved outcomes."</P> IDC Perspective Mon, 12 Oct 2020 04:00:00 GMT Laurie Buczek, Wayne Kurtzman rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US45918320&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC study examines the vendor revenue performance in the overall enterprise community applications market for 2019. Enterprise communities connect employees, partners, and customers to share comments, develop ideas, and provide assistance on a variety of topics. They enable people to converse, meet, and work in real time in groups centered around ideas and products, not org chart silos. When integrated with other IT stack solutions, more work gets streamlined while creating an environment for new ideas to surface and be implemented.</P><P>"Enterprise community applications grew by 14.8% in 2019, its fourth year of double-digit growth," according to Wayne Kurtzman, research director, Social and Collaboration at IDC. "Companies that fail to provide a well-moderated community will find customers, partners, and employees creating their own communities. Even worse, businesses would willingly abdicate the knowledge and sense of community they can provide to grow a brand loyalty. When paired with a culture of collaboration, it becomes characteristic of a digitally transformed business. This is now mandatory in a post-pandemic world."</P> Market Share Thu, 24 Sep 2020 04:00:00 GMT Wayne Kurtzman rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US46845220&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Market Presentation was delivered as part of a public Zoom webinar on September 9, 2020. It covers the topic of supporting open source software that developers use today and the implications of not being part of the larger open source software ecosystem.</P><P>"Open source software has been an enormous accelerator for the industry, and today developers are more dependent upon open source than ever before," said Al Gillen, group VP, Software Development and Open Source, IDC. "Unfortunately, for many layers of open source and associated dependencies, there is little or no commercial support available, which needs to change if open source is going to succeed as a developer's toolbox."</P> Market Presentation Tue, 15 Sep 2020 04:00:00 GMT Al Gillen rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US46784720&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Market Note reviews recent "Future of Asana" announcements. Asana has expanded its marketing message to better expand its footprint within organizations. These new features support that goal. The Asana Huddle feature creates meetings and agenda, transcribes content, and assigns agenda items. The Asana Goals feature enables organizations to align visibility and track progress of work and tie directly to outcomes. This document evaluates these and other recent updates.</P> Market Note Wed, 26 Aug 2020 04:00:00 GMT Wayne Kurtzman rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=lcUS46791920&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>The current U.S. administration has mandated that the U.S. operations of TikTok, the massively popular video-sharing app from Chinese developer ByteDance, are to be sold to a U.S. company by mid-November 2020 or it will be banned in the United States. TikTok is reported to have $3 billion in ad revenue and a valuation that could be in the $30 billion–50 billion range. But 80% of the audience is in China. Assuming ad revenue follows the audience, the U.S. operations might be attainable for $6 billion–10 billion for a $600 million ad revenue stream. </P> IDC Link Mon, 24 Aug 2020 04:00:00 GMT Gerry Murray, Alan Webber, Karsten Weide, Wayne Kurtzman rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US45918420&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC study examines the vendor revenue performance in the overall team collaboration applications market for 2019.</P><P>Team collaboration applications are the connective tissue that connects and informs workers of the digital enterprise. They enable people to converse, meet, and work in real time in groups centered around projects, not organizational chart silos. When integrated with other IT stack solutions, more work gets streamlined while creating an environment for new ideas to surface and be implemented. Enterprises must recognize the value of extending collaboration to partners and customers, especially those that seek to partner with select suppliers, not just purchase from them.</P><P>"The team collaboration applications market grew by over 30% in 2019, its fourth year of double-digit growth," according to Wayne Kurtzman, research director, Social and Collaboration at IDC. "Collaboration applications transform how enterprises engage with employees, partners, and customers. New digital applications that help people collaborate from anywhere is the new norm. When paired with a culture of collaboration, it becomes characteristic of a digitally transformed business. This is now mandatory in a pandemic-influenced world."</P> Market Share Sat, 22 Aug 2020 04:00:00 GMT Wayne Kurtzman rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US46770320&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Survey presents key findings on some key sentiment by U.S. bank and credit union customers when it comes to their interaction using contact centers and chat tools before, during, and anticipate post-COVID-19. The data is from the latest IDC Financial Insights'<I> North American Consumer Channel Preference Survey</I><I>,</I> which was fielded in August 2020. </P><P>This consumer channel survey has been conducted annually by IDC Financial Insights for over 12 years and provides customer sentiment and usage across the entire omni-channel experience, including branch, ATM, online banking, mobile banking, chatbot services, conversational banking, contact center, and account opening and onboarding experiences. While the results of this document focus on the U.S. market, the survey was conducted in both the United States and Canada.</P><P>"The areas that were hit first and hardest during the pandemic were the contact centers and the branch networks," stated Marc DeCastro, research director, IDC Financial Insights. "Many banks were caught off guard trying to set up their employees for remote access or turn closed branches into satellite contact centers as they began to understand the breadth of the situation. Customers, in general, were supportive of the efforts, but clearly there are areas that will require further refinement and investment to handle the new normal."</P> IDC Survey Mon, 17 Aug 2020 04:00:00 GMT Marc DeCastro rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US46724420&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Vendor Profile provides perspective on Cloudera's strategy for the IoT market.</P> Vendor Profile Mon, 10 Aug 2020 04:00:00 GMT Stacy Crook, Stewart Bond, Carl W. Olofson rsssocialbusiness https://www.idc.com/getdoc.jsp?containerId=US46384820&utm_medium=rss_feed&utm_source=Alert&utm_campaign=rss_syndication <P>This IDC Perspective examines the benefits of modern speech-to-text (STT) software, details common use cases and features of STT software, and provides an overview of some major vendor products in this market, along with advice for technology buyers that are considering adopting STT software. Recent advances in AI and machine learning and improvements in the availability of compute power are making speech-to-text systems more accurate, more adaptable, and more affordable than ever before.</P><P>"While interest in and adoption of speech-to-text technology were already growing pre-COVID-19, the COVID-19 pandemic has driven a rapid shift to remote work and education, greatly accelerating the need for meeting transcription tools and technologies that can support voice-based employee, customer, and citizen interactions," said Hayley Sutherland, senior research analyst, AI Software Platforms at IDC. "Now is the time for enterprises to take advantage of the advances in speech-to-text software to help scale their operations, improve their meeting productivity, and start to leverage the rich data from all of their important voice-based conversations."</P> IDC Perspective Mon, 10 Aug 2020 04:00:00 GMT Hayley Sutherland